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Estimates only. Vehicle price range accounts for 5.5% sales tax, title, and doc fee. Excludes registration, plates, and local wheel tax. All financing is subject to credit approval. Actual terms may vary based on lender requirements and credit eligibility.

Chevrolet, Ford, Ram & Dodge Dealer in Barron, WI

Looking for a new truck, SUV, or car in Barron, WI? Swant Graber Auto Group offers four brands, Chevrolet, Ford, Ram, and Dodge, plus a wide selection of pre-owned vehicles ready for Northwest Wisconsin roads. From your next vehicle purchase to routine maintenance and major repairs, our team is here to help. Visit us on Hwy 8 in Barron, proudly serving drivers from Rice Lake, Chetek, Cumberland, Turtle Lake, and surrounding communities.

More About Us

Quality Service

When it's time for maintenance or repairs, visit the Swant Graber service department in Barron. Our trained, certified technicians service Chevrolet, Ford, Ram, and Dodge vehicles, from oil changes and tires to major repairs and recall work. Schedule your next appointment online today.

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Our Satisfied Customers

Our mission is to continue the tradition of creating loyal customers. Drivers return to Swant Graber in Barron, WI, on Hwy 8 just west of US Highway 53, not only for competitive pricing in our sales and service departments, but because they know they'll work with qualified professionals in every department.

Satisfied Swant Graber customers in Barron, WI
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We're standing by to assist you here at Swant Graber Auto Group! Our professionals have made it their mission to give people in Barron, Rice Lake, Chetek, Cameron, and throughout the Eau Claire, WI area great deals on quality new and pre-owned vehicles.


We've been doing business with the people of this community since 1959, and the reason behind our success and longevity is simple. We make the service we provide our customers our number one priority, striving to take care of your needs in a friendly, courteous way on every visit.

The prosperity we enjoy as a business allows us to reinvest in our community to make this region a better place to live for everybody. Whether we're supporting local youth baseball and hockey programs or assisting service organizations like the Kiwanis Club, we're always looking to do our part for this community.


Find Your Next Vehicle Here

Ford F-150

The F-Series has been America's best-selling truck line for decades, and the F-150 is the half-ton at its heart. Helpful features such as the available Pro Power Onboard generator turn the bed into a mobile power source for job sites, campsites, and ice-fishing trips.

Ford Explorer

Need room for the whole crew? The Ford Explorer gives you three rows of seating, available four-wheel drive for Wisconsin winters, and enough towing capability for a boat or small camper, all in an SUV that is easy to drive every day.

Chevy Silverado

The Chevy Silverado lineup has options for every kind of truck driver. From the light-duty Silverado 1500 to the heavy-duty Silverado 2500HD and 3500HD, you can find the right balance of engine power, towing capability, and features for your work and your weekends.

Chevy Equinox

From its bold design to the safety features that come built in, there's a lot to like about the Chevy Equinox. Its 1.5-liter turbocharged engine delivers responsive, efficient performance, and available all-wheel drive adds confidence when the roads turn slick.

Ram 1500

Another strong choice for your next truck, the Ram 1500 handles daily drives and big projects equally well. Its available 14.5-inch Uconnect touchscreen is the largest in its class, and available premium leather creates an interior that blends comfort with the latest technology.


Service and Financing

The Care Your Ride Deserves

Keeping your vehicle at its best requires regular maintenance and repairs, and the factory-trained technicians in our service center are ready to provide it. Their specialized training on the brands we sell means they know exactly what your vehicle needs to stay at its best.

Quick and Convenient Financing

Save time on your car buying experience with our easy financing process. Fill out our online application to get pre-approved for a competitive rate before you even visit the dealership, making it that much easier to get out and start enjoying your new ride.